Strategy for Using Social Media As A Means of Digital Business Promotion for UMKM Bolu Al-Rindu Ringinanom Kidney Kediri City

Imam Fathulloh Al-Bahri; Felicia Renata; Dita Damayanti Aprillia; Anggun Sajidha; Wahyu Tia Fitriyana; M. Sukron Makmun; Anom Surya Buana; M. Afan Muzaki; Anik Lestariningrum

Authors

Imam Fathulloh Al-Bahri Program Studi Sistem Informasi, Fakultas Teknik, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0004-2351-9603
Felicia Renata Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0000-8439-1974
Dita Damayanti Aprillia Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0001-9444-1987
Anggun Sajidha Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0009-7449-8183
Wahyu Tia Fitriyana Program Studi Teknik Informatika, Fakultas Teknik, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0009-9134-2287
M. Sukron Makmun Program Studi Pendidikan Guru Sekolah Dasar, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0002-1080-8516
Anom Surya Buana Program Studi Teknik Informatika, Fakultas Teknik, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0007-2938-9565
M. Afan Muzaki Program Studi Teknik Mesin, Fakultas Teknik, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0001-4320-755X
Anik Lestariningrum Program Studi Pendidikan Guru Pendidikan Anak Usia Dini, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Nusantara PGRI Kediri, Kediri, Indonesia Author https://orcid.org/0009-0006-2563-8221

Keywords:

social media, marketing, msme, umkm

Abstract

In the era of digital technology development, technological developments in the form of social media are not only large companies experiencing the benefits, but Micro, Small, and Medium Enterprises (MSMEs) can also take advantage of these advances to reach global markets and increase operational efficiency. Although social media has become a very popular tool for promoting products and services to potential consumers, many MSMEs face serious challenges due to a lack of technological knowledge and skills, as well as immature digital infrastructure. This challenge is especially felt at the local level, as experienced by the MSMEs of Bolu AL-RINDU, where many entrepreneurs are not yet fully connected to social media and digital platforms. To overcome this problem, this research aims to increase the use of social media, especially the TikTok platform, by Bolu AL-RINDU MSMEs. Through a qualitative approach, with data collection, observation, and documentation, this research will analyze the effectiveness of social media in MSME marketing and sales strategies.

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